In the context of the Data and Digital Marketing
Analytics module of the MSc in Digital Marketing, with the objective of
learning about big data, five blog posts were published and to track the
traffic of the blog it was used Google Analytics tool, the data generated will
be analyse on this blog post.
Audience Overview:
Since the blog was created in 20th
of January until today (25th of February), it has been accessed for 32
people that have visited the website 132 times, and from these sessions 43.9%
of the audience are returning visitors. The above report also shows that the average
of time that people spent on the blog was around 3 minutes, what is rated as adequate,
considering the size of the content posted, plus it shows that 37.12% of users left
the website immediately, what means that 62.88% of the audience spend some time
on the website.
Acquisition Overview:
Checking the acquisition section is possible
to understand from where the audience of the website come from, in the case of
this blog the major accesses were via social, with 42.90%.
Since it was not promoted in any other social
network the major traffic was all from Blogger.
Behavior Overview:
The home page was the one with more access,
due the fact that all visitors come from direct, referral and social access,
where it lands straight to the home page.
Through this project was possible to
understand how Google Analytics works, how it is beneficial to understand customers
behaviors and spot problems on websites.
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